Peggy Choi


Peggy Choi is the founder and CEO of Lynk, a global knowledge sharing platform that is disrupting the way business decisions are made. Peggy founded Lynk in 2015 with the mission of making knowledge more accessible.

In her previous career in finance, Peggy recognized that companies of all sizes and in all geographies faced similar needs for the right knowledge every day. She was inspired to revolutionize access to knowledge for people and enterprises across all industries and parts of the globe. Seeing the value of insights from the right advisors, executives or experts to inform crucial decisions, Peggy created Lynk.

Before starting Lynk, Peggy worked in banking and investments in the US and UK for several leading firms. Most recently, Peggy was an investor on the team that helped create the Special Situations strategy at TPG Capital in San Francisco. Prior to that, she was a private equity investor in the technology space at Silver Lake Partners in London and worked with some of the world’s largest technology companies while in the Investment Banking Division at Goldman Sachs in New York.

Peggy grew up in Hong Kong and Singapore, then studied Computer Science at the University of Pennsylvania and Finance at The Wharton School. She remains passionate about creating things, especially art and sculpture:

About Lynk (

Lynk unlocks the knowledge and insights of advisors from around the world, helping people and companies make better decisions. By using data to understand, intelligently map, and organize advisors and their expertise, Lynk’s platform makes knowledge sharing faster and easier than ever, creating the first knowledge sharing economy.

Lynk helps companies and individuals succeed by connecting them with the right advisors who can share their specific insights and knowledge. Users can engage world-class advisors for quick consultations, ad-hoc research, consulting projects, or long-term engagements. Lynk’s wide range of clients include top-tier consulting firms, global private equity funds, hedge funds, media, government agencies, multinational enterprises and start-ups, spanning more than 60 countries.

Lynk is an international business with direct access to more than 500 million professional profiles around the world. Our advisors include C-level executives, retired senior management, thought leaders, scientists, managers, engineers, independent consultants, lawyers, accountants, and financial analysts, among others.

Global enterprises, institutions, government agencies, and small-to-mid-sized businesses have chosen Lynk to drive transformation and innovation. Lynk is currently generating 4x year-overyear growth. With offices in New Yok, Hong Kong, Singapore, and Mumbai, Lynk is expanding rapidly with an office opening in Shanghai later this year.

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